Lute-gen®
Marigold flower extract from Indian-grown Tagetes, standardized to lutein and zeaxanthin and offered as free lutein, esters or lutein-zeaxanthin combinations.
Supplier: Bio-gen Extracts. Positioned for: Eye health, Brain & cognition, Sleep, Children, Healthy aging, Food & beverage formulation. PubMed lists a 2025 randomized trial in heavy screen users and a 2026 trial in teenagers; company also cites macular pigment, central fovea and telomere studies and holds a Health Canada product licence for its marigold extract.
How to merchandise Lute-gen®
Where it sits
Eye health section of the supplement aisle.
Pair it with
- Bilberry
- Omega-3 DHA
- Blue-light glasses or eye drops
- Multivitamins for 50+
- Teen and student multivitamins
Who asks for it
Heavy screen users, gamers and older shoppers comparing eye formulas.
On the store floor
- It is extracted from marigold petals grown in India.
- It supplies lutein and zeaxanthin, the two carotenoids found in the macula.
- Ask how many hours a day they spend on screens, then compare lutein amounts per serving on the labels.
Display idea
Place a simple 'screen time' sign over eye products, with lutein amounts called out per serving.
What a store can say about a product made with Lute-gen® depends on that finished product's own licence or label in your market (for example a Health Canada NPN, US structure/function wording or EU authorised claims), so check it before describing uses.