FenuLean®
Fenugreek seed ingredient that keeps the seed's soluble and insoluble fibre, resistant starch and plant protein together.
Supplier: Bio-gen Extracts. Positioned for: Metabolic & weight, Blood sugar, Digestive health, Food & beverage formulation. Company cites a clinical study on satiety and post-meal blood sugar; holds a US patent related to weight and blood sugar use.
How to merchandise FenuLean®
Where it sits
Fibre and weight management section.
Pair it with
- Plant protein powder
- Psyllium
- Shaker bottles
- Meal-replacement shakes
Who asks for it
Shoppers managing appetite or looking for a fibre-plus-protein product.
On the store floor
- It is made from fenugreek seed and keeps both fibre and protein from the seed.
- It mixes into drinks and foods, so it can be used beyond capsules.
- Ask how much fibre they already get and suggest increasing slowly with plenty of water.
Display idea
Shelf card comparing grams of fibre and protein per serving across fibre products.
What a store can say about a product made with FenuLean® depends on that finished product's own licence or label in your market (for example a Health Canada NPN, US structure/function wording or EU authorised claims), so check it before describing uses.