CaroRite®
Natural mixed-carotenoid complex combining lutein, zeaxanthin isomers, alpha- and beta-carotene and lycopene in one ingredient.
Supplier: Bio-gen Extracts. Positioned for: Skin, hair & nails, Mood & stress, Eye health, Brain & cognition, Healthy aging, Food & beverage formulation. PubMed lists a 2026 randomized, placebo-controlled trial on skin; company also cites human studies on macular pigment and on mood and wellbeing markers.
How to merchandise CaroRite®
Where it sits
Beauty-from-within or antioxidant section; a second facing in eye health works too.
Pair it with
- Vitamin E
- Omega-3
- Collagen
- Multivitamins
Who asks for it
Shoppers who want one broad carotenoid product instead of several single ones.
On the store floor
- It brings together several carotenoids found in colourful fruits and vegetables.
- It is a branded, clinically studied complex rather than a single carotenoid.
- Ask what they eat day to day; it can start a conversation about colourful produce as well.
Display idea
Use a 'colours of the rainbow' shelf card linking carotenoid supplements to the produce they come from.
What a store can say about a product made with CaroRite® depends on that finished product's own licence or label in your market (for example a Health Canada NPN, US structure/function wording or EU authorised claims), so check it before describing uses.