Palatinose™
Isomaltulose, a slow-release carbohydrate made from beet sugar.
Supplier: Beneo. Positioned for: Energy & sports, Blood sugar, Metabolic & weight, Oral health, Brain & cognition, Children, Healthy aging, Food & beverage formulation. Company cites human studies on its blood glucose response, fat oxidation and energy release compared with sucrose; glycaemic index of 32.
How to merchandise Palatinose™
Where it sits
Sports drinks and endurance fuel.
Pair it with
- electrolytes
- protein powder
- energy gels
- low-glycaemic snacks
Who asks for it
Endurance athletes comparing carbohydrate sources.
On the store floor
- Made from beet sugar but structured differently from table sugar.
- Released more slowly than sucrose, per the supplier.
- Read the nutrition panel for carbohydrate per serving.
Display idea
Endurance fuel shelf grouping gels, drinks and slow-carb mixes.
Any wording beyond ingredients and nutrition facts depends on the finished food's label and the rules in your market (for example Health Canada food labelling, US FDA or EU authorised claims), so stick to what the package says.