Orafti® Oligofructose
Shorter-chain chicory fibre made by partial breakdown of inulin; mildly sweet.
Supplier: Beneo. Positioned for: Digestive health, Metabolic & weight, Blood sugar, Pregnancy & infant, Children, Pets, Food & beverage formulation. Company describes it as a proven prebiotic; published human trials on Orafti oligofructose cover gut microbiota and appetite.
How to merchandise Orafti® Oligofructose
Where it sits
Appears mostly in finished foods: bars, cereals and drinks.
Pair it with
- probiotics
- high-fibre bars
- yogurt
Who asks for it
Shoppers reading fibre panels on snacks.
On the store floor
- It comes from chicory root.
- Adds fibre and a little sweetness to foods.
- Read the nutrition panel for fibre per serving.
Display idea
Shelf tags flagging bars and cereals made with chicory fibre.
Any wording beyond ingredients and nutrition facts depends on the finished food's label and the rules in your market (for example Health Canada food labelling, US FDA or EU authorised claims), so stick to what the package says.