Orafti® Inulin
Prebiotic dietary fibre extracted from chicory root.
Supplier: Beneo. Positioned for: Digestive health, Metabolic & weight, Bone health, Blood sugar, Immune health, Pregnancy & infant, Children, Pets, Food & beverage formulation. Company describes it as a proven prebiotic; chicory inulin has many published human trials and an EU-authorised bowel function claim.
How to merchandise Orafti® Inulin
Where it sits
Fibre and digestive section; also in baking/specialty foods.
Pair it with
- probiotics
- psyllium
- greens powders
- high-fibre snacks
- calcium and vitamin D
Who asks for it
Shoppers trying to eat more fibre.
On the store floor
- It is chicory root fibre.
- Soluble and nearly tasteless, so it mixes into food and drinks.
- Suggest starting with a small amount; check the label for serving size.
Display idea
'Where fibre comes from' card linking chicory, psyllium and oats.
What staff can say depends on the finished product's own licence or label in your market (for example a Health Canada NPN, US structure/function wording or EU authorised claims), so read that label rather than the ingredient supplier's material.