Orafti® β-Fit
Barley flour enriched in beta-glucans by dry milling.
Supplier: Beneo. Positioned for: Heart & circulation, Blood sugar, Digestive health, Food & beverage formulation. Company says it can be used for regulated beta-glucan claims.
How to merchandise Orafti® β-Fit
Where it sits
Cereal, baking and heart-healthy foods aisle.
Pair it with
- oat bran
- plant sterols
- omega-3
Who asks for it
Shoppers watching heart health through diet.
On the store floor
- Beta-glucans are a fibre found in barley and oats.
- Made by dry milling, with no barley wasted.
- Check the package for grams of beta-glucan per serving.
Display idea
Heart-month display of barley and oat foods.
Any wording beyond ingredients and nutrition facts depends on the finished food's label and the rules in your market (for example Health Canada food labelling, US FDA or EU authorised claims), so stick to what the package says.