2'-FL HMO
2'-fucosyllactose, the most abundant human milk oligosaccharide, for infant formula and early-life nutrition.
Supplier: Beneo. Positioned for: Pregnancy & infant, Children, Digestive health, Immune health, Brain & cognition. Company cites its long track record with chicory prebiotics in infant nutrition.
How to merchandise 2'-FL HMO
Where it sits
Baby and infant formula aisle.
Pair it with
- infant probiotics
- baby vitamin D drops
Who asks for it
Parents comparing infant formulas.
On the store floor
- 2'-FL is the most common oligosaccharide in human milk.
- Made for formula; it is not from human milk.
- Suggest parents talk to their health-care provider about formula choices.
Display idea
Formula shelf card explaining what HMOs are.
Infant formula is tightly regulated in every market, so only repeat what the finished product's label says.