VitaCholine®
Choline ingredients (bitartrate, chloride and dihydrogen citrate salts) made by Balchem in the US.
Supplier: Balchem (Kappa Bioscience, K2VITAL etc.). Positioned for: Brain & cognition, Pregnancy & infant, Women's health, Liver & detox, Energy & sports, Metabolic & weight, Children, Healthy aging, Food & beverage formulation. Company cites published research on choline; sponsorship programmes with pro sports teams.
How to merchandise VitaCholine®
Where it sits
B-vitamin or brain-health set; also near prenatals.
Pair it with
- Prenatal vitamins
- Omega-3 DHA
- B-complex
- Folate
Who asks for it
Expecting parents, students and athletes asking about choline.
On the store floor
- Choline is an essential nutrient, often missing from multivitamins or present in small amounts.
- Compare the choline milligrams on the label with their multivitamin or prenatal.
- Made by Balchem in the US.
Display idea
Shelf-talker beside prenatals: 'Does your prenatal include choline?'
Before repeating any benefit, check what the finished product's licence or label allows in your market (for example a Health Canada NPN, a US structure/function statement or an EU authorised claim).