TRAACS® (Albion® Minerals)
Albion's system of fully reacted amino acid chelated minerals, bound to glycine, offered for many minerals.
Supplier: Balchem (Kappa Bioscience, K2VITAL etc.). Positioned for: Bone health, Energy & sports, Muscle & recovery, Women's health, Immune health, Healthy aging, Blood sugar, Pregnancy & infant, Children, Food & beverage formulation. Albion's mineral portfolio is supported by 160+ publications and close to 80 human studies.
How to merchandise TRAACS® (Albion® Minerals)
Where it sits
Single minerals and multi-mineral section.
Pair it with
- Vitamin D
- Multivitamins
- Electrolytes
- Prenatal and children's multivitamins
Who asks for it
Label-readers who ask for 'chelated' or 'bisglycinate' minerals.
On the store floor
- Look for the TRAACS or Albion logo to identify this chelate.
- 'Bisglycinate' on the label means the mineral is bound to glycine.
- Compare elemental mineral per serving, not the total weight of the compound.
Display idea
Shelf-talker: 'How to read elemental vs compound weight'.
What staff can say depends on each finished product's licence or label in your market, such as a Health Canada NPN, a US structure/function statement or an EU authorised claim, so read the label first.