OptiMSM®
Methylsulfonylmethane (MSM) purified by multi-stage distillation.
Supplier: Balchem (Kappa Bioscience, K2VITAL etc.). Positioned for: Joint & mobility, Muscle & recovery, Energy & sports, Skin, hair & nails, Healthy aging, Seasonal & allergy, Immune health, Heart & circulation. Four PubMed papers name OptiMSM; supplier cites further trials, including a knee study reporting a 25.6% change in scores.
How to merchandise OptiMSM®
Where it sits
Joint-care section, also suits beauty-from-within.
Pair it with
- Glucosamine
- Collagen
- Turmeric
- Vitamin C
- Seasonal products such as quercetin and vitamin C, when shelved for spring
Who asks for it
Active adults and older shoppers looking at joint products; beauty shoppers asking about hair and skin.
On the store floor
- A branded, distilled form of MSM, a sulfur compound.
- Ask what they are using it for and check the label for grams per serving.
- Available as a powder for drinks as well as capsules.
Display idea
Cross-merchandise between joint care and collagen with a 'sulfur source' tag.
Before repeating any benefit, check what the finished product's licence or label allows in your market (for example a Health Canada NPN, a US structure/function statement or an EU authorised claim).