Optifolin+®
Folate ingredient supplying L-5-methyltetrahydrofolate (L-5-MTHF), the active form of vitamin B9.
Supplier: Balchem (Kappa Bioscience, K2VITAL etc.). Positioned for: Pregnancy & infant, Women's health, Brain & cognition, Heart & circulation, Healthy aging. Balchem publishes an in vitro cellular health study and methylation whitepapers; no human trial on the branded form found on PubMed.
How to merchandise Optifolin+®
Where it sits
B-vitamin section and prenatal set.
Pair it with
- Prenatal vitamins
- Vitamin B12
- Choline
- Iron
Who asks for it
Shoppers asking for 'methylfolate' or 'active folate'.
On the store floor
- Supplies folate as L-5-MTHF rather than folic acid.
- Check the label for micrograms DFE to compare with other folate products.
- Ask whether they are pregnant or planning, and suggest they confirm needs with their practitioner.
Display idea
Card explaining folic acid versus methylfolate labels.
Claims vary by market, so confine shelf talk to what the finished product's own licence or label permits (Health Canada NPN, US structure/function wording, EU authorised claims).