Meta Mag®
Albion magnesium bisglycinate chelate.
Supplier: Balchem (Kappa Bioscience, K2VITAL etc.). Positioned for: Sleep, Mood & stress, Muscle & recovery, Energy & sports, Bone health, Heart & circulation, Food & beverage formulation. Backed by Albion's chelation research and quality testing.
How to merchandise Meta Mag®
Where it sits
Magnesium section.
Pair it with
- Calcium
- Vitamin D
- L-theanine
- Electrolytes
Who asks for it
Shoppers comparing magnesium forms, often for evening use.
On the store floor
- Magnesium bound to glycine, made by Albion.
- Ask what they are using magnesium for and which form they tried before.
- Compare elemental magnesium per serving on the label.
Display idea
Magnesium 'forms' chart: citrate, oxide, bisglycinate and others.
Before repeating any benefit, check what the finished product's licence or label allows in your market (for example a Health Canada NPN, a US structure/function statement or an EU authorised claim).