K2VITAL™
Synthetic vitamin K2 as all-trans menaquinone-7 (MK-7), typically 99.8% all-trans, identical to the natural molecule.
Supplier: Balchem (Kappa Bioscience, K2VITAL etc.). Positioned for: Bone health, Heart & circulation, Women's health, Healthy aging, Muscle & recovery, Immune health, Energy & sports. Supplier says its MK-7 was used in trials including AVADEC, RenaKvit and TAKEOVER; one PubMed paper names K2VITAL.
How to merchandise K2VITAL™
Where it sits
Vitamins section, beside vitamin D and calcium.
Pair it with
- Vitamin D3
- Calcium
- Magnesium
- Omega-3
Who asks for it
Shoppers already taking vitamin D or calcium who have heard about K2.
On the store floor
- The MK-7 form of vitamin K2, made to be nearly all 'all-trans'.
- Often combined with vitamin D3 in one product; check the label.
- Ask if they take blood-thinning medication and refer them to a pharmacist or doctor if so.
Display idea
Merchandise D3 and K2 combos together with a card explaining K1 versus K2.
Before repeating any benefit, check what the finished product's licence or label allows in your market (for example a Health Canada NPN, a US structure/function statement or an EU authorised claim).