Ferrochel®
Albion iron bisglycinate chelate, iron bound to two glycine molecules.
Supplier: Balchem (Kappa Bioscience, K2VITAL etc.). Positioned for: Women's health, Pregnancy & infant, Children, Energy & sports, Immune health, Healthy aging, Food & beverage formulation. 29 PubMed papers name Ferrochel; company cites clinical studies on absorption and tolerability.
How to merchandise Ferrochel®
Where it sits
Iron section, near women's health and prenatals.
Pair it with
- Vitamin C
- Vitamin B12
- Prenatal vitamins
- Folate
- Children's multivitamins and plant-based protein
Who asks for it
Menstruating women, pregnant women, endurance athletes and plant-based eaters.
On the store floor
- Iron bisglycinate made by Albion.
- Ask if a practitioner has suggested iron; iron needs vary widely.
- Keep iron products out of reach of children, as labels warn.
Display idea
Place iron next to vitamin C and B12 with a 'plant-based eaters' card.
Claims vary by market, so confine shelf talk to what the finished product's own licence or label permits (Health Canada NPN, US structure/function wording, EU authorised claims).