Creatine MagnaPower®
Magnesium creatine chelate combining creatine and magnesium in one Albion ingredient.
Supplier: Balchem (Kappa Bioscience, K2VITAL etc.). Positioned for: Energy & sports, Muscle & recovery, Healthy aging, Food & beverage formulation. Human studies include a 2020 trial in elite soccer players and earlier strength trials; four PubMed papers name the ingredient.
How to merchandise Creatine MagnaPower®
Where it sits
Sports nutrition section near creatine.
Pair it with
- Protein powder
- Electrolytes
- Pre-workouts
Who asks for it
Strength athletes and gym-goers comparing creatine forms.
On the store floor
- Creatine and magnesium joined as a chelate.
- Check the label for creatine and magnesium per serving.
- Ask if they already take a magnesium supplement.
Display idea
Creatine shelf strip comparing monohydrate and chelated forms.
What staff can say depends on each finished product's licence or label in your market, such as a Health Canada NPN, a US structure/function statement or an EU authorised claim, so read the label first.