Calci-K®
Albion calcium-potassium-phosphate complex designed to disperse fully in liquids such as milk, soy drinks and juice.
Supplier: Balchem (Kappa Bioscience, K2VITAL etc.). Positioned for: Food & beverage formulation, Bone health, Pregnancy & infant. Company technical data on dispersion and absorption.
How to merchandise Calci-K®
Where it sits
Fortified beverages and plant-based milk cooler.
Pair it with
- Vitamin D
- Plant-based milks
- Protein shakes
Who asks for it
Plant-based shoppers checking calcium in drinks.
On the store floor
- A calcium complex built for fortifying drinks.
- Check the beverage label for calcium per serving.
- Shake well if the label says so.
Display idea
Cooler shelf-talker on calcium in plant milks.
Claims vary by market, so confine shelf talk to what the finished product's own licence or label permits (Health Canada NPN, US structure/function wording, EU authorised claims).