Somin-On
Ashwagandha-derived extract standardized to not less than 2% sominone, a single withanolide.
Supplier: Arjuna Natural. Positioned for: Brain & cognition, Healthy aging. Company cites two scientific publications, human studies at 125-250 mg a day and animal safety data.
How to merchandise Somin-On
Where it sits
Brain and focus section.
Pair it with
- omega-3 DHA
- B vitamins
- phosphatidylserine
- ginkgo
Who asks for it
Older adults and students looking at memory and focus products.
On the store floor
- It is standardized to one compound, sominone, rather than total withanolides.
- It comes from ashwagandha, so it differs from a standard ashwagandha capsule.
- Ask what they are hoping for and suggest they read the finished product's label for its approved use.
Display idea
Shelf divider that separates 'ashwagandha for stress' products from ashwagandha-derived focus ingredients.
What staff can say depends on the finished product's own licence or label in your market (for example a Health Canada NPN, US structure/function wording or EU authorised claims), so read that label rather than the ingredient supplier's material.