Shoden®
Ashwagandha root and leaf extract standardized to 35% withanolide glycosides; a root-only version, Shoden-R, is also offered.
Supplier: Arjuna Natural. Positioned for: Mood & stress, Sleep, Men's health, Immune health, Energy & sports, Healthy aging. Company cites 11 international studies and a low recommended dose (60-120 mg a day).
How to merchandise Shoden®
Where it sits
Adaptogen and mood/stress section, beside other ashwagandha products.
Pair it with
- magnesium
- L-theanine
- B-complex
- sleep teas
Who asks for it
Busy adults asking about adaptogens or comparing ashwagandha doses.
On the store floor
- Standardized to 35% withanolide glycosides, which is why the dose on the label is small.
- Uses root and leaf; Shoden-R is the root-only option for shoppers who ask.
- Ask if they are pregnant or taking other medication and suggest they check with a practitioner.
Display idea
Explain on a shelf card why ashwagandha labels list very different milligram amounts.
What staff can say depends on the finished product's own licence or label in your market (for example a Health Canada NPN, US structure/function wording or EU authorised claims), so read that label rather than the ingredient supplier's material.