Oxystorm®
Water-soluble Amaranthus extract rich in natural nitrate (about 9%) and potassium.
Supplier: Arjuna Natural. Positioned for: Energy & sports, Heart & circulation, Food & beverage formulation. Company cites nine international patents and published human absorption and exercise studies; suggested dose 1,000 mg a day.
How to merchandise Oxystorm®
Where it sits
Sports nutrition, near pre-workouts and beet products.
Pair it with
- beetroot powder
- electrolytes
- creatine
- citrulline
Who asks for it
Endurance athletes and gym-goers looking at nitrate or 'pump' products.
On the store floor
- It is a plant source of nitrate from amaranth, an alternative to beet.
- It is sugar-free and also contains potassium.
- Ask about their training and check the label for the nitrate amount per serving.
Display idea
Side-by-side card comparing beet and amaranth nitrate sources.
What staff can say depends on the finished product's own licence or label in your market (for example a Health Canada NPN, US structure/function wording or EU authorised claims), so read that label rather than the ingredient supplier's material.