Nigrin®
Black mustard seed (Brassica nigra) extract standardized to 25% glucosinolates, mainly sinigrin.
Supplier: Arjuna Natural. Positioned for: Healthy aging, Digestive health, Liver & detox. Company states it is tested for heavy metals and clinically researched; no published human study located.
How to merchandise Nigrin®
Where it sits
Cruciferous and detox/liver section.
Pair it with
- broccoli sprout extracts
- milk thistle
- fibre
- greens powders
Who asks for it
Shoppers interested in cruciferous-vegetable compounds.
On the store floor
- Made from black mustard seed, a cruciferous plant.
- Standardized to 25% glucosinolates, far above the seed's natural level.
- Ask what they are looking for and point them to the label's directions.
Display idea
Group cruciferous extracts (mustard, broccoli sprout) with a 'from the cabbage family' sign.
What staff can say depends on the finished product's own licence or label in your market (for example a Health Canada NPN, US structure/function wording or EU authorised claims), so read that label rather than the ingredient supplier's material.