Herbagut®
Patented poly-herbal blend of 14 botanicals aimed at the digestive category.
Supplier: Arjuna Natural. Positioned for: Digestive health, Immune health, Mood & stress. Company cites one published human study (50 adults, 28 days, 800 mg a day).
How to merchandise Herbagut®
Where it sits
Digestive health section, beside probiotics and digestive enzymes.
Pair it with
- probiotics
- digestive enzymes
- fibre supplements
- ginger or peppermint teas
Who asks for it
Shoppers browsing for gut comfort and those who prefer herbal over probiotic products.
On the store floor
- It blends 14 herbs, many drawn from Ayurvedic tradition.
- It is a branded, patented blend rather than a single herb.
- Ask what they already use for digestion and check the label for directions.
Display idea
'Herbal vs. probiotic' explainer card at the digestive bay.
What staff can say depends on the finished product's own licence or label in your market (for example a Health Canada NPN, US structure/function wording or EU authorised claims), so read that label rather than the ingredient supplier's material.