Ellagirush®
Pomegranate fruit extract standardized to at least 70% polyphenols, mainly water-soluble ellagitannins.
Supplier: Arjuna Natural. Positioned for: Heart & circulation, Healthy aging, Men's health, Food & beverage formulation. No branded human study located; company says each batch is tested for heavy metals by ICP-MS.
How to merchandise Ellagirush®
Where it sits
Antioxidant and heart-health section.
Pair it with
- CoQ10
- omega-3
- grape seed extract
- men's multivitamins
Who asks for it
Shoppers who ask for antioxidant products or 'superfruit' extracts.
On the store floor
- Made from pomegranate fruit and standardized to its polyphenols.
- Water-soluble, so it also turns up in drink mixes.
- Ask what they want from an antioxidant and point them to the label for the amount of polyphenols.
Display idea
Pair with pomegranate juice or powders in a 'superfruit' end-cap.
What staff can say depends on the finished product's own licence or label in your market (for example a Health Canada NPN, US structure/function wording or EU authorised claims), so read that label rather than the ingredient supplier's material.