BCM-95® (Curcugreen®)
Turmeric extract that combines curcuminoids with turmeric essential oil enriched in ar-turmerone, made only from turmeric with no added enhancers. Also sold as Biocurcumin®.
Supplier: Arjuna Natural. Positioned for: Joint & mobility, Brain & cognition, Mood & stress, Liver & detox, Urinary health, Women's health, Eye health, Healthy aging, Food & beverage formulation. Company cites 90 scientific publications and 55+ granted patents, and says it is used in 300+ formulations in 70+ countries.
How to merchandise BCM-95® (Curcugreen®)
Where it sits
Turmeric and curcumin bay in the joint or healthy-aging set.
Pair it with
- omega-3 fish oil
- boswellia
- collagen
- black pepper-free turmeric blends
Who asks for it
Shoppers comparing curcumin brands and asking which one is 'better absorbed'.
On the store floor
- It is 100% turmeric: curcuminoids plus turmeric's own essential oil, with no piperine added.
- It is a patented, branded extract made by the company that holds the patent.
- Ask what they are using turmeric for, and check the label for the amount per capsule.
Display idea
Shelf-talker comparing a plain 95% curcumin label with a branded turmeric-oil complex, ingredient by ingredient.
What staff can say depends on the finished product's own licence or label in your market (for example a Health Canada NPN, US structure/function wording or EU authorised claims), so read that label rather than the ingredient supplier's material.