AKBAMAX® / BosPure®
Boswellia serrata gum-resin extracts. AKBAMAX is standardized to at least 40% total boswellic acids; BosPure is standardized to 10% AKBA.
Supplier: Arjuna Natural. Positioned for: Joint & mobility, Energy & sports, Muscle & recovery, Healthy aging. Company cites 11 clinical studies and quantifies the extracts by HPLC.
How to merchandise AKBAMAX® / BosPure®
Where it sits
Joint and mobility section, next to turmeric and glucosamine.
Pair it with
- turmeric/curcumin
- glucosamine and chondroitin
- collagen
- topical rubs
Who asks for it
Active older adults and people who exercise looking at joint products.
On the store floor
- Made from the resin of wild-harvested Boswellia serrata trees.
- Standardized to a stated level of AKBA, the boswellic acid the company tracks.
- Check the label for how much AKBA or total boswellic acids each serving gives.
Display idea
Group boswellia, turmeric and combo formulas on one 'botanical joint' shelf strip with a simple ingredient key.
What staff can say depends on the finished product's own licence or label in your market (for example a Health Canada NPN, US structure/function wording or EU authorised claims), so read that label rather than the ingredient supplier's material.