Safr'Inside™
Encapsulated extract of Persian saffron (Crocus sativus) made with a soft patented extraction that keeps volatile compounds such as safranal.
Supplier: Activ'Inside. Positioned for: Mood & stress, Sleep, Women's health. Company cites a proprietary 8-week randomized trial in healthy adults, acute-dose data and two placebo-controlled sleep studies in gummy form; patented process.
How to merchandise Safr'Inside™
Where it sits
Mood and stress section, near sleep products.
Pair it with
- Magnesium
- L-theanine
- Herbal teas
- Sleep masks
Who asks for it
Busy professionals and women asking about mood, stress or monthly comfort products.
On the store floor
- It is made from saffron grown in Iran, the spice from the crocus flower.
- It is processed to keep safranal, an aroma compound often lost in extraction.
- Ask whether they take any mood or sleep medication, and suggest checking with a pharmacist.
Display idea
Show a small vial of saffron threads beside the product to explain where it comes from.
What a store can say about a product made with Safr'Inside™ depends on that finished product's own licence or label in your market (for example a Health Canada NPN, US structure/function wording or EU authorised claims), so check it before describing uses.