Emergen-C Expands Botanicals Portfolio: Introducing Ashwagandha and Apple Cider Vinegar

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Consistent with the existing products in the Emergen-C Botanicals suite, Ashwagandha and Apple Cider Vinegar are comprised of natural botanicals, with key vitamins and minerals. With high potency vitamin C in each new product, consumers are being provided more options for immune health support* and they can experience the goodness of botanicals when they incorporate the new Ashwagandha or Apple Cider Vinegar product within their wellness routine.
According to a poll from the American Psychological Association, more than half of Americans surveyed are experiencing feelings of stress during their day.** Now, Emergen-C can help reduce occasional feelings of stress*^ with Ashwagandha as a key ingredient in the namesake powders and gummies.
“Immune health and stress can impact your overall well-being in a number of ways and with many people experiencing stressful moments daily, we want to help,” said Evelyn Furia, Emergen-C Brand Director, GSK Consumer Healthcare. “As a partner in achieving everyday wellness, Emergen-C is expanding the Botanicals line to offer products that address key areas of wellness like immune health and occasional feelings of stress^*, and these innovations help support and meet the needs of consumers wherever they are on their wellness journeys.”
The new Apple Cider Vinegar dietary supplement harnesses the ingredient of Apple Cider Vinegar in an Apple flavoured powder form that is infused with the organic goodness of plant-based botanicals, and has Vitamin C to help support the immune system*. Emergen-C Botanicals Ashwagandha is available in a Berry Blend flavour in gummy and powder forms. The Emergen-C Botanicals line already includes products infused with natural ingredients such as organic turmeric & ginger and real elderberry – all of which can be easily added to a daily wellness routine.
Consistent with the range of Emergen-C Botanicals products, the Ashwagandha and Apple Cider Vinegar products feature 250 mg of high potency Vitamin C per serving, plus other antioxidants Zinc and Manganese. Additionally, the products include B vitamins to enhance energy naturally* and are gluten-free, caffeine-free and vegetarian to meet a range of consumer wellness needs.

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