Daiya Strengthens Leadership Team with CMO and CFO Appointments

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The company announced the appointment of Melanie Domer as Chief Marketing Officer (CMO) and Erin Legge as Chief Financial Officer (CFO). Domer will lead the Consumer Marketing and Innovation teams, driving a deeper connection to Daiya consumers and helping to build a game-changing innovation pipeline. At the same time, Legge will oversee the finance and IT teams of the company that boasts the largest plant-based food manufacturing facility of its kind in North America.
“As the plant-based category continues to evolve, it is imperative to have strategic, results-oriented leaders who are passionate about the positive impact of the plant-based movement,” said Michael Watt, CEO of Daiya. “With the addition of these two incredible leaders, I am confident Daiya is poised to tackle the next phase of growth as we pioneer breakthroughs, delighting all those who gather around the Daiya table!”

A seasoned CPG veteran with more than two decades of experience in consumer marketing, innovation, and sales, Domer has ascended to leadership positions in some of the top consumer packaged goods companies including S.C. Johnson, Mars Wrigley and General Mills. Domer’s ability to drive brand growth with a consumer and retailer lens will be instrumental in helping Daiya pioneer plant-based breakthroughs in its next chapter of growth.

“Daiya’s purpose is what drew me to the role – changing how the world eats by ensuring consumers have the most delicious plant-based options available to them. I’m truly honoured to join the team at Daiya, as we work towards accelerating growth within the category,” shared Domer.

Legge also brings over 20 years of experience to her new role. Previously, she served as the Vice President, Strategic Projects and Integration at Daiya, initially joining the company in 2021. Prior to joining Daiya, she spent 17 years with George Weston Limited and Weston Foods holding various roles of increasing levels of responsibility within their finance and operations teams. Both Domer and Legge will report to Watt and round out the company’s senior leadership team, which also includes Shawn McLaughlin, following his recent appointment to SVP of Sales in September 2022.

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